0000048294 00000 n Instead of a traditional survey which offers specific question and answer options, the focus group allows participants to speak freely about the ideas presented and offer their opinions in a way that supports what the survey is attempting to discover. You will also uncover information that will merit further investigation. 13 | updated August 2018 This brief is about focus groups as a data collection method for evaluation. It is equally important that you value each member's opinion and all contributions by capturing what is communicated on paper as you go. The standard length of time for a focus group is anywhere from 45 to 90 minutes. Your ability to make everyone comfortable, encourage everyone to speak up, enforce a respectful tone, and manage the pace will determine the quality of the discussion and therefore, the information you gather. 0000003674 00000 n 0000044867 00000 n FGDs can be used to explore the meanings of survey findings that cannot be explained statistically, the range of opinions/views on a topic of interest and to collect a wide variety of local terms. Studies may base decisions on age group, gender, regional background or any other demographic marker. 0000011354 00000 n • Focus groups require self-disclosure of information by participants, but 0000043684 00000 n Focus Group Interviewing --- Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. If the facilitator is anxious, this may make the participants uncomfortable and limit discussion. 0000198416 00000 n You will need around 10 volunteers to help facilitate the focus group. ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. 0000081827 00000 n 0000001974 00000 n Some of the focus groups advantages are as follows: 1. 0000012871 00000 n startxref 0000199118 00000 n In focus group discussion investigators interview people with common qualities or experience for eliciting ideas, thoughts and perceptions about particular subject areas or certain issues associated with an area of interest. 0000002875 00000 n 0000032261 00000 n ���P�.e���� V�(��_K����i��&`#���_����h��^B��g�e��+n��zL��D%��D� �>C�nj6K-���#���=2�j#�k���S�i!��F�8���F��bq`>��~#�ÓҠ"�2���=�A�Tr���0:�i���09V�� In bridging research and policy, FGD can be useful in providing an insight into different opinions among different parties involved in the change process, thus enabling the process to be managed more smoothly. 0000059423 00000 n 0000001578 00000 n 0000014219 00000 n Focus group interviews nurture different perceptions and points of view and are used to gather 0000001096 00000 n community norms) When interviewees are unique or Focus group discussions can be applied at any stage of the project or programme 0000013363 00000 n 0000002209 00000 n 3.1 Focus group and the individual interview Focus Group can contribute to a project built around the Individual Interview, especially in the planning phase of the interview route. ���'��VQ�@b@�m&B5[P�ƚg�.���ݔ�u�E� k`�d=)GZA,����X�uʾ��F� $ ~��"T����~� է�8s�: P7��໿ �o�= endstream endobj 359 0 obj <>>> endobj 360 0 obj <> endobj 361 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 362 0 obj <> endobj 363 0 obj [/ICCBased 381 0 R] endobj 364 0 obj <>stream 0000031658 00000 n According to Morgan et al. 0000072820 00000 n In 0000072754 00000 n Selection of participants varies a great deal. 0000025416 00000 n It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. The findings from these focus groups were stark. A focus group discussion (or FGD) is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. What Is a Focus Group Discussion? 0000014710 00000 n 0000044611 00000 n They are used to find out the perceptions and attitudes of a defined group of people. Guidelines for setting up and designing focus-group studies are outlined, ethical issues are highlighted, the purpose of a pilot study is reviewed, and common focus-group analysis and reporting styles are outlined. The dynamics of the focus group can have a hugely positive influence on the quality of the research output. 0000032377 00000 n Focus groups offer a way of systematically acquiring qualitative data on specific topics. 0000035166 00000 n 0000057377 00000 n 47 40 0000023475 00000 n An effective group discussion will involve all participants, so make sure to draw out everyone's opinion by encouraging quiet participants to share. A focus group discussion involves gathering people from similar backgrounds or experiences together to discuss a specific topic of interest. focus group discussions are ideally suited to obtaining relevant data on the meaning, identities and contexts associated with sexual behaviour among young people. 0000052507 00000 n 0000009854 00000 n 0000009779 00000 n The focus group takes approximately 2 hours to complete. 0000014742 00000 n Any longer and the sessions become inefficient and the participant’s time needs to be considered. The focus group is intended to identify community strengths and barriers It is used to learn more about opinions on a designated topic, and then to guide future action. 0000003034 00000 n Focus group interviews are a qualitative research method that consist of a carefully designed “discussion” which allows people to express their points of view in a group setting and provide researchers with indicators of program impact. Each group included between 6 and 12 people. The goal of today’s meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to you. 358 48 PA���0Ӷs��� ז�7�je��\�Cs-��M*��9?Q-\;�{R��y��f5�(�\H�ŭ�K�>��b�Z���w��#�EKj���f�A����g���_d=��?�q�6�,)�7"�F�У��;���D����O����k�bX A focus group discussion is an interaction among one or more experts and more than one individual with the intention of gathering data. The method’s popularity is 0000032459 00000 n It can impact focus group discussion if the facilitator is anxious because materials are missing or purchased at the last minute. focusedon a particular discussion topic. DISCUSSIONS. 0000000016 00000 n Focus group methods permit alternative ways of obtaining information from consumers without using a survey. focus groups is suggested, which includes a consideration of when focus groups are preferred over one-to-one interviews. In this core module suggested topics to be covered in interviews and group discussions with young people regarding sexual behaviour, dating patterns and risk perceptions are outlined. 0000044792 00000 n A group discussion hosted by a moderator, focus groups involve anywhere from four to eight participants. 1. 0000005625 00000 n 0000011951 00000 n 0000001515 00000 n Survey instruments tend to be viewed as scientific, particularly when they produce quantitative data, and so may be overused by those who lack confidence in other market research strategies.
2020 focus group discussion pdf